PRS membership figures for female songwriters and composers currently sits at just 16%.
Keychange aims to tackle this imbalance.
The project is a collaborative European programme led by the PRS Foundation. It aims to empower women to transform the music industry.
It features a series of showcases, discussions, and collaborations and a programme of creative labs at seven international festivals.
Spanning two years and backed by an innovation fund to help test new projects and ideas, Keychange will culminate in a final event in Brussels at the European Parliament in 2019, at which partners will present a manifesto for change.
PRS Foundation will unveil the Keychange participants for this ground-breaking programme at Hamburg’s Reeperbahn Festival on Friday 22nd September, where delegates will explore how to empower those who are under-represented and how people can work together to accelerate change.
This new and ambitious collaboration will promote the role of women in music with a long term goal of ultimately transforming the music industry for current and future generations by recognising women’s artistic and economic value and empowering them to work together across European and international borders.
Vanessa Reed, Chief Executive of PRS Foundation said: “European and international collaboration is essential to the creative and business development of all talented artists and the music industry’s future success. Keychange’s focus on enabling more women to access international networks and new markets at critical stages in their career will help them realise their potential as future leaders of an industry that is ready for and will benefit from change.”
Reeperbahn Festival is the perfect home to launch Keychange and remains one of the most forward-thinking events for music fans and industry professionals alike – a festival mainstay that has forged a strong path since its inception eleven years ago. A destination for new music discovery, Reeperbahn Festival, partnering with Verband Unabhängiger Musikunternehmen (VUT) this year, is a catalyst for developing innovative business ideas, networks and discussing the latest challenges facing the music and digital economy.
Alexander Schulz, Founder/Director Reeperbahn Festival said, “Reeperbahn Festival is rightly proud to be the German partner in the Keychange initiative. We look forward to presenting the project’s launch and working alongside some very impressive, like-minded events with the distinct aim of making a meaningful difference and lasting improvement to the way women in our industry are involved and included in music festivals, conferences, and the business environment in general.”